The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Phase 2 Campaign Agency: TBWA\Chiat\Day, Inc. / New York Client: Hotels.com Category: Consumer Television / :30/:25 - Campaign
Warning Agency: The Martin Agency / Richmond Client: Ping Category: Consumer Television / :30/:25 - Campaign
Pro Strength Agency: Wieden+Kennedy / Portland Client: Old Spice Category: Consumer Television / :30/:25 - Campaign
Carrier Pigeons Agency: BBDO/New York Client: FedEx Category: Consumer Television / Over :30 - Single - max. :90
Unbox the Box Agency: BBH / London Client: Audi UK Category: Consumer Television / Over :30 - Single - max. :90
Alec in Huluwood Agency: Crispin Porter + Bogusky/Boulder Client: Hulu Category: Consumer Television / Over :30 - Single - max. :90
Parental Control Agency: DDB Brasil / Sao Paulo Client: Terra Category: Consumer Television / Over :30 - Single - max. :90
FEARLESS Agency: Fallon London / London Client: BBC Three Category: Consumer Television / Over :30 - Single - max. :90
BURST Agency: GPY&R / Melbourne Client: Cadbury Schweppes Australia Category: Consumer Television / Over :30 - Single - max. :90
Parking Agency: Grabarz & Partner Werbeagentur GmbH / Hamburg Client: Volkswagen AG Category: Consumer Television / Over :30 - Single - max. :90
Blender Agency: Madre / Buenos Aires Client: Lucchetti Category: Consumer Television / Over :30 - Single - max. :90
Go On Lad Agency: Miles Calcraft Briginshaw Duffy / London Client: Premier Foods Category: Consumer Television / Over :30 - Single - max. :90
Chocolate Man Agency: ponce buenos aires / Buenos Aires Client: Unilever Category: Consumer Television / Over :30 - Single - max. :90
Squares Agency: ponce buenos aires / Buenos Aires Client: Unilever Category: Consumer Television / Over :30 - Single - max. :90
Rewind City Agency: Publicis Conseil / PARIS Client: Orange Category: Consumer Television / Over :30 - Single - max. :90
Oscar- Bad Listener Agency: Wieden + Kennedy / Amsterdam Client: Nike Category: Consumer Television / Over :30 - Single - max. :90
LeBron 6 - Chalk Agency: Wieden+Kennedy / Portland Client: Nike Category: Consumer Television / Over :30 - Single - max. :90
Fate Agency: Wieden+Kennedy / Portland Client: Nike Category: Consumer Television / Over :30 - Single - max. :90
Enjoy the Everyday Agency: DDB / London Client: Volkswagen Category: Consumer Television / Over :30 - Single - max. :90
DANCING CAT Agency: Abbott Mead Vickers BBDO / London Client: ROYAL MAIL Category: Consumer Television / Under $80K Budget - Single
Bush Agency: Advico Young & Rubicam / Zurich Client: Sonntags Zeitung Category: Consumer Television / Under $80K Budget - Single
Microwave Agency: Droga5 / New York Client: TracFone Category: Consumer Television / Under $80K Budget - Single
SONY ERICSSON WALKMAN Agency: McCann Erickson Colombia / Bogota Client: SONY ERICSSON Category: Consumer Television / Under $80K Budget - Single
Get It On Agency: Superfad / New York Client: Durex Category: Consumer Television / Under $80K Budget - Single

2009 Advertising Merit Award

TBWA\Chiat\Day, Inc. / New York

Hotels.com

Phase 2 Campaign

Consumer Television / :30/:25 - Campaign

09385T

2009 Advertising Merit Award

The Martin Agency / Richmond

Ping

Warning

Consumer Television / :30/:25 - Campaign

09386T

2009 Advertising Merit Award

Wieden+Kennedy / Portland

Old Spice

Pro Strength

Consumer Television / :30/:25 - Campaign

09387T

2009 Advertising Merit Award

BBDO/New York

FedEx

Carrier Pigeons

Consumer Television / Over :30 - Single - max. :90

09333T

2009 Advertising Merit Award

BBH / London

Audi UK

Unbox the Box

Consumer Television / Over :30 - Single - max. :90

09334T

2009 Advertising Merit Award

Crispin Porter + Bogusky/Boulder

Hulu

Alec in Huluwood

Consumer Television / Over :30 - Single - max. :90

09335T

2009 Advertising Merit Award

DDB Brasil / Sao Paulo

Terra

Parental Control

Consumer Television / Over :30 - Single - max. :90

09336T

2009 Advertising Merit Award

Fallon London / London

BBC Three

FEARLESS

Consumer Television / Over :30 - Single - max. :90

09338T

2009 Advertising Merit Award

GPY&R / Melbourne

Cadbury Schweppes Australia

BURST

Consumer Television / Over :30 - Single - max. :90

09339T

2009 Advertising Merit Award

Grabarz & Partner Werbeagentur GmbH / Hamburg

Volkswagen AG

Parking

Consumer Television / Over :30 - Single - max. :90

09340T

2009 Advertising Merit Award

Madre / Buenos Aires

Lucchetti

Blender

Consumer Television / Over :30 - Single - max. :90

09341T

2009 Advertising Merit Award

Miles Calcraft Briginshaw Duffy / London

Premier Foods

Go On Lad

Consumer Television / Over :30 - Single - max. :90

09342T

2009 Advertising Merit Award

ponce buenos aires / Buenos Aires

Unilever

Chocolate Man

Consumer Television / Over :30 - Single - max. :90

09343T

2009 Advertising Merit Award

ponce buenos aires / Buenos Aires

Unilever

Squares

Consumer Television / Over :30 - Single - max. :90

09344T

2009 Advertising Merit Award

Publicis Conseil / PARIS

Orange

Rewind City

Consumer Television / Over :30 - Single - max. :90

09345T

2009 Advertising Merit Award

Wieden + Kennedy / Amsterdam

Nike

Oscar- Bad Listener

Consumer Television / Over :30 - Single - max. :90

09347T

2009 Advertising Merit Award

Wieden+Kennedy / Portland

Nike

LeBron 6 - Chalk

Consumer Television / Over :30 - Single - max. :90

09348T

2009 Advertising Merit Award

Wieden+Kennedy / Portland

Nike

Fate

Consumer Television / Over :30 - Single - max. :90

09349T

2009 Advertising Merit Award

DDB / London

Volkswagen

Enjoy the Everyday

Consumer Television / Over :30 - Single - max. :90

09350T

2009 Advertising Merit Award

Abbott Mead Vickers BBDO / London

ROYAL MAIL

DANCING CAT

Consumer Television / Under $80K Budget - Single

09397T

2009 Advertising Merit Award

Advico Young & Rubicam / Zurich

Sonntags Zeitung

Bush

Consumer Television / Under $80K Budget - Single

09398T

2009 Advertising Merit Award

Droga5 / New York

TracFone

Microwave

Consumer Television / Under $80K Budget - Single

09399T

2009 Advertising Merit Award

McCann Erickson Colombia / Bogota

SONY ERICSSON

SONY ERICSSON WALKMAN

Consumer Television / Under $80K Budget - Single

09400T

2009 Advertising Merit Award

Superfad / New York

Durex

Get It On

Consumer Television / Under $80K Budget - Single

09401T

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